Black-Eyed Susan (Rudbeckia fulgida)

Native Perennial Wildflower | Pollinator Friendly | Winter Sow Ready

Black-Eyed Susan (Rudbeckia fulgida) is a hardy, long-lived native perennial known for its bright golden-yellow petals and dark central cone. Native to eastern North America, this resilient wildflower is a cornerstone species for pollinators and a reliable performer in Canadian gardens, meadows, and ecological restoration plantings.

Blooming from mid-summer into fall, Black-Eyed Susan provides an extended nectar and pollen source for bees, butterflies, and other beneficial insects. As seeds mature, birds—especially finches—return to feed, making this plant valuable across multiple seasons.

Growing & Germination

Black-Eyed Susan seeds benefit from cold stratification and are excellent candidates for winter sowing, a method that closely mimics natural conditions. Sow outdoors in winter using the winter sowing method, or direct sow in late fall so seeds experience natural freeze–thaw cycles. Seeds can also be started in early spring after a period of cold, moist stratification.

Once established, plants are drought-tolerant, winter-hardy, and return reliably year after year.

Growing Conditions

• Light: Full sun to light shade
• Soil: Adaptable; thrives in average to moderately dry, well-drained soils
• Water: Low once established
• Height: Approximately 60–90 cm (2–3 ft)
• Bloom time: Mid-summer to fall
• Life cycle: Perennial

Winter Wildlife Value & Garden Stewardship

For maximum ecological benefit, it’s a good idea to leave stems and dried flower heads standing through the winter. The seed heads provide an important food source for birds, while hollow stems and plant debris offer shelter for native insects and other small wildlife. Cutting plants back in spring—rather than fall—helps support biodiversity while working in harmony with natural cycles.

Why Grow Native Black-Eyed Susan?

• Supports native pollinators and beneficial insects
• Provides late-season seeds for birds
• Low-maintenance and climate-resilient
• Ideal for native gardens, pollinator gardens, meadows, and restoration projects
• Well suited to Canadian winters

A true workhorse of native plantings, Rudbeckia fulgida combines beauty, resilience, and ecological value—an excellent choice for gardeners looking to restore biodiversity while growing food and habitat for nature.

At least 50 seeds per packet.